Interim Associate Director of Marketing, South England University

Join a leading university in the South of England

Are you a strategic marketing leader with a passion for higher education? Do you thrive in fast-paced environments where you can make an immediate impact? We have an exciting opportunity for an Interim Associate Director of Marketing at a prestigious university in the South of England. This 6-month contract offers the chance to shape the future of a dynamic institution and contribute to a period of significant transformation.

As the successful candidate you will be able to demonstrate a previous track record in leading successful marketing teams within universities and delivering strategic outcomes that drive student numbers. In the next 6 – 9 month the key deliverables of this assignment are:

1. Drive the marketing team to excellence

• Lead and manage the day-to-day operations of the marketing team, with a strong focus on enhancing the student recruitment journey.
• Collaborate closely with academic leaders, supporting the reorganisation of a number of schools into 4 faculties, ensuring seamless communication and integration.

2. Lead the brand refresh

• Take charge of the universities brand refresh project, moving from the groundwork already laid to creative execution.
• Develop and implement a comprehensive brand strategy that revitalises the university’s look and feel, ensuring it resonates with their target audiences.
• Manage the tender process for selecting and working with top-tier creative agencies, driving innovation and creativity in every aspect of the brand’s evolution.

3. Optimise people & budget resources

• Conduct a thorough review of the universities current marketing resources, evaluating the structure and making strategic recommendations for future growth.
• Analyse financial data to provide insights and recommendations that align with the university’s long-term goals.

4. Implement a new CRM system

• Lead the urgent selection and implementation of a new CRM system to streamline the universities processes and enhance their ability to deliver on business as usual.
• Evaluate off-the-shelf solutions that can be rapidly deployed to meet the immediate needs of the university.

This is an opportunity to join a university at a pivotal moment in its history. You’ll be part of a forward-thinking institution that values innovation, creativity, and strategic thinking. The university is committed to providing an exceptional education experience, and you’ll play a key role in shaping the future of the brand and marketing efforts.

In addition to making a tangible impact, you’ll work in a collaborative and supportive environment, surrounded by talented professionals who are passionate about education. This role offers not just a contract, but a chance to leave a lasting legacy.

If you’re ready to take on a leadership role that will challenge and inspire you, please contact Claire Carter on claire.carter@andersonquigley.com by sending your CV and expression of interest.