CMO - Schiller University

Anderson Quigley are pleased to continue our campaign of leadership recruitment with GEDU Global Education, the parent company of GBS, on the appointment of a CMO for their latest acquisition, Schiller International University.

Please note, this is a fully on-site role, to be based from London, Birmingham, Manchester, Leeds or Tampa, USA, with an expectation for international travel.

Who is GEDU?
GEDU is a leading educational institution with a global footprint and a valuable mission: to break down barriers and empower non-traditional student demographics to access high-quality education through inspiring and practical programmes based on cutting-edge educational methodology and technology. Possessing a vision to become a globally respected, trailblazing provider of education, they promote learning as a key driver of socioeconomic progress whilst maintaining a strong commitment to quality and innovation. With c.30,000 students worldwide, GEDU is fast becoming the challenger education provider of choice for career-focused education.

Overview of the role:
Schiller is a leading education institution committed to providing high-quality education and innovative learning solutions. As they continue to expand their reach and enhance their offering, they are seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead their marketing efforts and contribute to the overall growth and success of the organisation. The Chief Marketing Officer (CMO) will be responsible for developing and executing comprehensive marketing strategies to drive student recruitment and acquisition, enhance brand awareness, and strengthen their market presence.

Essential criteria:
The ideal candidate for this role should have a proven track record in student recruitment / customer acquisitions, marketing, brand management, and lead generation. You will ideally have significant marketing leadership experience, gained within a mix of industries (ideally formative experience from the private or commercial sector, followed by some education sector experience). A strong understanding of digital marketing, analytics, and emerging marketing technologies, excellent leadership and communication skills, and a demonstrated ability to develop and execute successful marketing and student recruitment campaigns will also be essential.

Contact Eva Tomka or Akhil Yerneni for more information about the role or a private conversation.