Head of CRM & Tech

GEDU Global Education are seeking a highly skilled and experienced Head of CRM & Technology with a specific focus on ZOHO CRM, websites, and analytics to join their team. As the Head of CRM & Technology, you will be responsible for leading and managing the marketing technology stack, with a particular emphasis on ZOHO CRM implementation and optimization, website development and maintenance, and data analytics. Your role will involve collaborating with cross-functional teams to drive marketing strategies, enhance customer experiences, and maximize the effectiveness of marketing initiatives.

Main Responsibilities

ZOHO CRM Management:

• Oversee the implementation, configuration, and ongoing management of ZOHO CRM to support the marketing and sales processes.
• Develop and optimize workflows, dashboards, and reports to enhance lead management, pipeline tracking, and customer relationship management.
• Provide guidance and training to marketing and sales teams on ZOHO CRM functionalities and best practices.
• Continuously evaluate and recommend improvements to the CRM system to streamline processes and improve efficiency.

Website Development and Maintenance:

• Lead the development, enhancement, and maintenance of company websites, ensuring an optimal user experience, functionality, and performance.
• Collaborate with design, content, and development teams to create engaging and conversion-focused website experiences.
• Manage website projects, including timelines, budgets, and resources, ensuring timely delivery of high-quality results.
• Stay up to date with industry trends and emerging technologies to recommend website enhancements and implement best practices.

Data Analytics and Reporting:

• Develop and implement a robust data analytics strategy, leveraging tools such as Google Analytics, ZOHO Analytics, or similar platforms.
• Define key performance indicators (KPIs) and build dashboards and reports to monitor marketing campaign effectiveness, website traffic, lead generation, and other relevant metrics.
• Analyse data to uncover actionable insights, drive data-driven decision making, and optimize marketing strategies and tactics.
• Present findings and recommendations to stakeholders and executive leadership.

Integration and Automation:

• Identify opportunities for integration and automation within the marketing technology stack to improve efficiency and data synchronization.
• Collaborate with IT and other relevant teams to integrate ZOHO CRM with other marketing tools and platforms (e.g., marketing automation, email marketing) for seamless data flow and process automation.
• Streamline marketing processes through automation, ensuring consistent and efficient execution of campaigns and lead management.

Vendor Management:

• Evaluate, select, and manage relationships with vendors and service providers related to marketing technology, including CRM consultants, web development agencies, and analytics providers.
• Negotiate contracts, manage budgets, and ensure vendors deliver high-quality services that meet requirements and objectives.

Requirements

• Bachelor’s or master’s degree in Marketing, Computer Science, Information Technology, or a related field.
• Proven experience in marketing technology management, with a focus on ZOHO CRM, websites, and analytics.
• In-depth knowledge and hands-on experience with ZOHO CRM, including implementation, configuration, and optimization.
• Proficiency in website development and maintenance, including content management systems (CMS) and web analytics.
• Strong analytical skills and experience working with data analytics platforms (e.g., Google Analytics, ZOHO Analytics) to derive actionable insights.
• Familiarity with marketing automation platforms, email marketing tools, and other relevant marketing technologies.
• Project management skills with the ability to lead and coordinate website development projects, including timelines, budgets, and resources.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with the ability to align marketing technology initiatives with overall business goals.
• Strong problem-solving skills and the ability to adapt to a fast-paced, dynamic environment.
• Experience in vendor management and contract negotiation is preferred.

Other Information

The Head of CRM & Tech will also be expected to demonstrate their commitment:

• to GEDU values and regulations, including equal opportunities policy.
• the GEDU’s Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of GEDU’s Environmental Policy.
• to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.

Closing date: Thursday 31st August 2023.