Head of CRM & Tech

GEDU Global Education

  • Permanent
The following job is no longer available:
Head of CRM & Tech
Specialisms:Education, Technology
Date posted:2nd August 2023
Closing date:31st August 2023
Location: Greenford
Salary: Up to 90k
Hours: 40

GEDU Global Education are seeking a highly skilled and experienced Head of CRM & Technology with a specific focus on ZOHO CRM, websites, and analytics to join their team. As the Head of CRM & Technology, you will be responsible for leading and managing the marketing technology stack, with a particular emphasis on ZOHO CRM implementation and optimization, website development and maintenance, and data analytics. Your role will involve collaborating with cross-functional teams to drive marketing strategies, enhance customer experiences, and maximize the effectiveness of marketing initiatives.

Main Responsibilities

ZOHO CRM Management:

  • Oversee the implementation, configuration, and ongoing management of ZOHO CRM to support the marketing and sales processes.
  • Develop and optimize workflows, dashboards, and reports to enhance lead management, pipeline tracking, and customer relationship management.
  • Provide guidance and training to marketing and sales teams on ZOHO CRM functionalities and best practices.
  • Continuously evaluate and recommend improvements to the CRM system to streamline processes and improve efficiency.

Website Development and Maintenance:

  • Lead the development, enhancement, and maintenance of company websites, ensuring an optimal user experience, functionality, and performance.
  • Collaborate with design, content, and development teams to create engaging and conversion-focused website experiences.
  • Manage website projects, including timelines, budgets, and resources, ensuring timely delivery of high-quality results.
  • Stay up to date with industry trends and emerging technologies to recommend website enhancements and implement best practices.

Data Analytics and Reporting:

  • Develop and implement a robust data analytics strategy, leveraging tools such as Google Analytics, ZOHO Analytics, or similar platforms.
  • Define key performance indicators (KPIs) and build dashboards and reports to monitor marketing campaign effectiveness, website traffic, lead generation, and other relevant metrics.
  • Analyse data to uncover actionable insights, drive data-driven decision making, and optimize marketing strategies and tactics.
  • Present findings and recommendations to stakeholders and executive leadership.

Integration and Automation:

  • Identify opportunities for integration and automation within the marketing technology stack to improve efficiency and data synchronization.
  • Collaborate with IT and other relevant teams to integrate ZOHO CRM with other marketing tools and platforms (e.g., marketing automation, email marketing) for seamless data flow and process automation.
  • Streamline marketing processes through automation, ensuring consistent and efficient execution of campaigns and lead management.

Vendor Management:

  • Evaluate, select, and manage relationships with vendors and service providers related to marketing technology, including CRM consultants, web development agencies, and analytics providers.
  • Negotiate contracts, manage budgets, and ensure vendors deliver high-quality services that meet requirements and objectives.


  • Bachelor’s or master’s degree in Marketing, Computer Science, Information Technology, or a related field.
  • Proven experience in marketing technology management, with a focus on ZOHO CRM, websites, and analytics.
  • In-depth knowledge and hands-on experience with ZOHO CRM, including implementation, configuration, and optimization.
  • Proficiency in website development and maintenance, including content management systems (CMS) and web analytics.
  • Strong analytical skills and experience working with data analytics platforms (e.g., Google Analytics, ZOHO Analytics) to derive actionable insights.
  • Familiarity with marketing automation platforms, email marketing tools, and other relevant marketing technologies.
  • Project management skills with the ability to lead and coordinate website development projects, including timelines, budgets, and resources.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
  • Strategic mindset with the ability to align marketing technology initiatives with overall business goals.
  • Strong problem-solving skills and the ability to adapt to a fast-paced, dynamic environment.
  • Experience in vendor management and contract negotiation is preferred.

Other Information

The Head of CRM & Tech will also be expected to demonstrate their commitment:

  • to GEDU values and regulations, including equal opportunities policy.
  • the GEDU’s Social, Economic and Environmental responsibilities and minimise environmental impact in the performance of the role and actively contribute to the delivery of GEDU’s Environmental Policy.
  • to their Health and Safety responsibilities to ensure their contribution to a safe and secure working environment for staff, students, and other visitors to the campus.

Closing date: Thursday 31st August 2023.

GEDU Global Education

Any questions?

If you have any questions about your application, please get in touch.