Appointment of the Chief Marketing Officer and Vice-President (International)

Welcome

Croeso and thank you for your interest in our University. As a recent arrival myself to this wonderful institution, I am aware how exciting embarking on a senior job application can be.

Bangor is a unique institution, the most Welsh in language and attitude, but also the most international in outlook and ambition. I am looking forward to building on our research and teaching strengths to create a strong, confident Civic University which not only serves Bangor and our region, but is also genuinely transformational for Wales and the world.

Our new Chief Marketing Officer and Vice President (International) will play a crucial role in helping me deliver an ambitious international vision.  This is a new role for Bangor and recognises that we need to develop networks regionally, nationally and internationally, and be able to leverage those networks to the benefit of the University. The role requires someone who can combine high-level deal making and ambassadorial duties with that of leading and managing a fully integrated marketing, communications, PR and student recruitment function.

As a member of the senior leadership team, you will play a central role in the development and implementation of the wider University strategic plan, as such, you must bring a track record of success at a strategic level in higher education, or a closely related sector, and be particularly adept at leading at a time of significant organisational change.

I am delighted to have joined this wonderful University and I do hope you share our aspirations and are excited by the prospect of leading this strategically essential service.

Professor Iwan Davies
President and Vice-Chancellor

About

Our History and Today

The University was founded as a direct result of a campaign in the late nineteenth century for higher education provision in Wales. Funds were raised by public subscription to establish a college of university rank in Bangor. An important feature of its foundation was the voluntary contributions made by local people, including amongst others, many farmers and quarrymen who could ill afford to donate money, but did so despite the difficulties in order to benefit future generations.

The University was founded as the University College of North Wales. It opened its doors on 18 October 1884 in an old coaching inn with 58 students and 10 members of staff. The students received degrees from the University of London until 1893 when the University of Wales, Bangor became one of the three original constituent colleges of the University of Wales.

Bangor has had a long tradition of academic excellence and a strong focus on the student experience. Today around 11,000 students study at the University, and it has approximately 2000 staff, based in fourteen Academic Schools within three Colleges, and supported by a number of Professional Services. In addition, we have 600 students studying at Bangor College China and around 2400 students studying validated programmes in the UK and overseas. We have more than 150 Students’ Union Clubs and Societies which were named best in the UK at the WhatUni Student Choice Awards 2018.

The University is ranked in the top 40 in the UK for research, according to the Research Excellence Framework (REF) 2014. The REF recognised that more than three-quarters of Bangor’s research is either world-leading or internationally excellent, ahead of the average for UK universities.

The most recent National Student Survey results place Bangor amongst the UK’s top 10 mainstream universities for student satisfaction and we are particularly proud of our Teaching Excellence Framework (TEF) Gold which highlights our staff’s work in providing outstanding teaching, learning and outcomes for our students. Sustainability is central to all our activities and we are ranked 8th in the world in the UI Green metric

More recently, the University, alongside many others, is facing challenges. Recruitment has been below target in recent years which has led to associated financial challenges, and we are exploring ways of increasing and diversifying our income streams. Good progress has already been made in addressing these challenges (numbers are improving, particularly in postgraduate) and this provides an opportunity for the Chief Marketing Officer and VP International to have a key role in taking the university into the next phase of its development.

Teaching and Learning

The University prides itself on the quality of teaching offered. This was supported in a recent review by the UK Quality Assurance Agency, which resulted in the highest possible endorsement of the University’s academic standards.

Students are enrolled on 324 undergraduate programmes and 125 postgraduate taught programmes. Undergraduate students are registered to 1883 modules. There are 340 undergraduate modules offered through the medium of Welsh, and Bangor is recognised as the leading provider of Welsh medium education in Wales.

Research

Research is central to Bangor University; it is an integral part of our teaching and a passion of our academic staff. The 2014 Research Excellence Framework recognised that more than three-quarters of Bangor’s research is either world-leading or internationally excellent, ahead of the average for all UK universities.

Research in Sports Science; Modern Languages; Welsh; Education; Linguistics; Ocean Sciences; Biological Sciences; Environment, Natural Resources and Geography; Psychology; Healthcare Sciences; and Medical Sciences have all been ranked in the top 20 in the UK.

Research and teaching are closely inter-linked: almost all research academics teach, ensuring that our students benefit from the knowledge created by our research.

Community

The University’s Arts and Innovation Centre, Pontio (meaning ‘to bridge’ in Welsh), provides a wide variety of high quality activities and entertainment for both the University and the local community, championing Welsh language and culture. The University has a dedicated Widening Access Centre that provides a vital link between the University and its surrounding community. We are also committed to the principles of sustainable development and global citizenship and to ensuring that all our functions reflect this.

Mission

A strong, confident institution recognised regionally, nationally and internationally as a centre of excellence for its varied portfolio of teaching and research, and for the unique, multicultural, inclusive experience it provides for its staff and students.

Further Information

Click here for the recent annual review and accounts

Click here for the 2015-2020 strategic plan

Language & Culture

Since its inception in 1884, the University has a tradition of integral links with its local community. Our identity is inextricably associated with our location and we play a leading role in the Welsh culture and economy and in fostering the Welsh language. We are the leading provider of higher education through the medium of Welsh, in terms of volume, breadth of courses and expertise, and we are the sector’s standard-bearer for Welsh Language services and support.

The University actively supports staff to learn Welsh and in using it at all levels of University work. This support will be made available to the successful candidate, if required.

Structure

The academic activities of the University are grouped into three Colleges.

The College of Arts, Humanities and Business comprises the following schools and academic centres:

  • Bangor Business School
  • School of History, Philosophy and Social Sciences
  • School of Languages, Literatures and Linguistics
  • School of Law
  • School of Music and Media
  • School of Welsh and Celtic Studies

The College of Environmental Sciences and Engineering comprises the following schools and academic centres:

  • School of Computer Science and Electronic Engineering
  • School of Natural Sciences
  • School of Ocean Sciences
  • The BioComposites Centre

The College of Human Sciences comprises the following schools and academic centres:

  • School of Education and Human Development
  • School of Health Sciences
  • School of Medical Sciences
  • School of Psychology
  • School of Sport, Health and Exercise Sciences

The role

Chief Marketing Officer and Vice President (International)

Job reference:
AQ863

Role title: Chief Marketing Officer and Vice President (International)
Line Manager: University Secretary & Director of Corporate Services

Role outline

A member of the University’s senior leadership team, this important leadership role covers a portfolio of activities designed to enhance the University’s reputation and build external partnerships, encompassing all aspects of Marketing, Student Recruitment & Admissions; International Business Development; UK and International Institutional partnerships; Alumni relations and development; and Communications.

The position will have a high profile internally and externally as they take our reputation, brand an external engagement to the next level of impact and influence, ensuring an integrated approach across all divisional areas and in alignment with the University’s vision and strategy.

Principal Responsibilities and Duties:

General

  • To work as a key member of the University’s Leadership Team, playing a central role in the development and implementation of the University’s Strategic Plan.
  • Develop a clear framework for the measurement of engagement activity and performance.
  • Contribute to the promotion of an effective organisational culture, promoting the University and its distinctive values.
  • Champion, develop and oversee the implementation of the University’s strategies relating to Marketing and Recruitment, Alumni, Communications and Internationalisation.
  • Responsible and accountable for delivering an integrated, efficient and effective approach to the University’s marketing, recruitment, internationalisation, communication and alumni activities.
  • Take leadership responsibility for identifying and cultivating strategically important partnerships and international alliances.
  • Develop effective relationships with the Deans and other key academic stakeholders to ensure support and engagement behind the academic plan.
  • Ensure Key Performance Indicators (KPIs) for home and international student recruitment, transnational education and income targets are met.
  • Lead and develop divisional teams to ensure that their contribution to their professional areas and the University is maximised.
  • Represent the University regionally, nationally and internationally, raising the profile and reputation of the University and influencing regional and national agendas on behalf of the University.
  • Work in close collaboration with the Deputy Vice-Chancellor and the PVC Education, to promote student exchanges, transnational educational opportunities and outward mobility opportunities for home students as well as the internationalisation of the curricula.

Marketing and Student Recruitment

  • Position the University as a national asset for Wales and develop a strong brand identity for the University.
  • Review the existing marketing and student recruitment strategy, propose changes where appropriate and achieve buy-in for the new strategy.
  • Responsible for the strategic direction of all the University’s marketing activities, specifically in relation to student recruitment, research, corporate marketing, creative design solutions and digital and social media marketing, including all staff across the University involved in marketing and recruitment.

International Development

  • Review the existing international strategy, propose changes where appropriate and achieve buy-in for the new strategy.
  • Ensure that all international development activities are fully joined-up, including the International Education Centre and Bangor University International College, supporting as appropriate in-country members of staff.
  • Act as an Ambassador for the University on the international stage.

Alumni relations and development

  • Review the existing alumni relations strategy, propose changes where appropriate and achieve buy-in for the new strategy.
  • Work with the Development and Alumni Relations Office on the delivery of a comprehensive alumni and development relations service.

Communications

  • Develop and deliver an internal communications strategy and programme fostering a professional and inclusive working environment.
  • Develop and deliver an external communications strategy and programme, broadening and elevating the external profile of the University.

PERSON SPECIFICATION 

Education and Qualifications

  • A degree or equivalent qualification, with evidence of continued professional development and membership of a relevant professional body.
  • A higher degree or PhD (desirable).

 Experience & Knowledge

  • A track record of successful leadership at a senior level in a higher education institution in one or more of the divisional areas: marketing, student recruitment & admissions; business development; institutional partnerships; alumni development; or communications.
  • A track record of successfully initiating and implementing significant change in a complex organisation.
  • Experience of developing or leading national and or international academic partnerships that support the successful delivery of institutional strategic objectives.
  • Demonstrable success of building close partnerships with external stakeholders, including government, industry and other institutions.
  • Track record of representing and championing an organisation, or a significant part of one, raising its profile and increasing its impact and influence.
  • Outstanding contribution to, and successful leadership of, an organisation’s internationalisation agenda.
  • Knowledge of issues related to transnational education and in particular, international trends that impact research and research collaborations.
  • Evidence of successful staff management, development and leadership to achieve high performance.

Skills & Abilities

  • Ability to monitor and evaluate progress and return on investment.
  • Proven ability to lead, work with and command the respect of both academic and professional staff, and build productive internal and external relationships.
  • The people skills to act as a compelling and positive ambassador for Bangor University at all times and in varied contexts.
  • Excellent interpersonal and negotiating skills. The successful candidate must be an assured, persuasive and confident communicator who is able to achieve results by working effectively with others.
  • An aptitude and comfort in networking and building external relations, with a willingness to travel overseas on behalf of the University.
  • High levels of personal motivation, resilience, diplomacy and tact.
  • Strong intellectual resources, high-level analytical skills and the ability to take the broad view.
  • Evidence of seeking innovative solutions, with the imagination and creativity to envisage and inspire change.
  • Sound judgement and practical problem-solving skills.
  • The ability to motivate and develop trust and respect across the institution. They must be able to motivate and persuade a range of colleagues, and particularly those whom they do not line manage.

Terms of appointment

This post is offered on a full time, permanent basis. An appropriate salary will be agreed with the preferred candidate.

All other terms and conditions will be in accordance with the standard terms and conditions of employment at the University for professional services staff.

 

 

How to apply

Anderson Quigley is acting as an advisor to Bangor University. An executive search process is being carried out by Anderson Quigley in addition to the public advertisement.

Should you wish to discuss the role in strict confidence, please contact Ed Pritchard on +44(0)7980 817 927, or Carolyn Coates on +44(0)7825 871 944.

The closing date for applications is noon on Wednesday 4th December 2019.

Applications should consist of:

  • A full CV.
  • A covering letter (maximum of 3 pages) setting out your interest in the role and details of how you match the person specification.
  • Please include current salary details and the names and addresses of two referees. Referees will not be approached until the final stages and not without prior permission from candidates.
  • Please complete an Equal Opportunity Monitoring Form.

Completed applications should be uploaded at www.andersonquigley.com/candidates  using the reference AQ863.

Bangor University is committed to creating a supportive and inclusive environment for all our students, staff and our partners. We aim to take every opportunity to progress equality and diversity and celebrate the enrichment this brings to our community.

Closing date: Noon on Wednesday 4th December 2019
Longlisting: Monday 16th December 2019
Preliminary Interviews with AQ: w/c 6th and 13th January 2020
Shortlisting: Wednesday 22nd January 2020
Final Panel Interviews: Monday 10th February 2020