Appointments of the Director of Campaigns and Brand Marketing and Deputy Director of International Recruitment & Mobility

Bangor University


Croeso and thank you for your interest in our University.

Bangor is a unique institution, an ambitious university which is founded on its Welsh roots, research excellence and student centric focus. Located on the stunning coastline of North Wales, only a stone’s throw from the Snowdonia national park we are driven by our Welsh heart and our international community.

As part of an ongoing investment in the Directorate of Marketing,  Communications and Recruitment we are now recruiting two senior roles: Director of Campaigns and Brand Marketing and a Deputy Director of International Recruitment & Mobility. Across our target audiences, these high-profile positions will play a crucial and influential role in helping the University promote our commitment to ensuring a prosperous and sustainable future for all.

We are looking for highly creative and ambitious senior marketing and international student recruitment professionals who want to achieve sector leading results in a Directorate that is focused, driven and ambitious. Both opportunities offer flexible working combining some home working, along with presence at our campuses in Bangor and Wrexham.

This site provides full detail on both roles and our Consultants at Anderson Quigley will be delighted to talk you through these exciting opportunities.

Lorraine Westwood
Chief Marketing Officer

About us

Reputation for Excellence

Founded in 1884, Bangor University has a long tradition of academic excellence and a strong focus on the student experience. Around 10,000 students currently study at the University, with teaching staff based within nine Academic Schools. Bangor University’s research has been ranked highly in the Government’s most recent Research Excellence Framework (REF2021), with 85% judged to be world-leading (4*) or internationally excellent (3*). Bangor’s research in Allied Health Professions, Dentistry, Nursing and Pharmacy is ranked 15th overall in the UK. This builds on our research strengths in Human Sciences and help develop future health and social care that is sustainable, place-based and bolsters the growth of the regional life sciences sector.

The University has been consistently successful in the National Student Survey (NSS) results and is regularly amongst the UK’s top 10 Universities for student satisfaction (excluding specialist institutions). Bangor University was the first in Wales to achieve a Gold Award, the highest rating possible, in the national Teaching Excellence Framework (TEF) and has retained that rating during the time that the TEF was active.

Our Mission

A research-led University in North Wales, providing transformative learning experiences and nurturing a positive impact on society regionally, nationally, and internationally.

Our Vision

A globally connected University, realising opportunities for success through transformative, innovative, impact-driven research and teaching, with a focus on sustainability: safeguarding the environment, revitalising society’s health, and promoting economic, social, bilingual, and cultural vibrancy.

Our History

The University was founded as a direct result of a campaign in the late nineteenth century for higher education provision in Wales. Funds were raised by public subscription to establish a college of university rank in Bangor.

An important feature of its foundation was the voluntary contributions made by local people, including amongst others, many farmers and quarrymen who could ill afford to donate money, but did so despite the difficulties in order to benefit future generations.

The University has a keen memory of those founding subscriptions and the community support that it has continued to enjoy from those founding days and remains true to that founding vision and the need to remember those roots as we build the University for the future. Indeed, these values have a modern reflection in the University’s support for the Wellbeing of Future Generations Act (2015).

Our Campuses

Bangor’s location – close to the mountains and the sea – has been described as the best university setting in the UK. For example, North Wales was named as the 4th best region in the world to visit by the travel guide, Lonely Planet, due to its stunning location and “shiny new adventure sports facilities”.

The University’s recent investments in facilities and services include the Pontio Arts and Innovation centre, a multi-million-pound development which includes teaching facilities, a theatre, cinema, bar, cafes and an innovation space. Other investment includes the opening of 600 new rooms at St Mary’s Student Village and the redevelopment of the University’s sports facilities at Canolfan Brailsford. Bangor University’s accommodation has been rated as the best in the UK at the What Uni Student Choice Awards 2018. The 2018 Times Higher Education Student Experience Survey places Bangor University in the Top 10 in the UK for Accommodation.

The University’s reach extends way beyond the campus in Bangor. As the University of North Wales, the University has facilities and campuses across the region including a significant campus in Wrexham with more than 500 students being taught from that base and then research facilities across North Wales and including Wales’ only Science Park – M-SPARC – on the Island of Anglesey. There are also clinical teaching facilities for medical and healthcare students at Ysbyty Gwynedd, Glan Clwyd and Wrexham Maelor hospital sites and at several community hospitals. There is also a close working relationship with Betsi Cadwaladr University Health Board and primary health care providers across North Wales.

Teaching and Learning

The University prides itself on the quality of teaching offered and was the first university in Wales to be awarded TEF Gold in 2017 which highlights our staff’s work in providing outstanding teaching, learning and outcomes for our students. This was supported in a recent review by the UK Quality Assurance Agency, which resulted in the highest possible endorsement of the University’s academic standards. This translates to a fantastic student experience, with the 2020 National Student Survey results placing Bangor amongst the UK’s top 10 mainstream universities for student satisfaction; a position it has held regularly for several years.

Bangor has had a long tradition of academic excellence and a strong focus on the student experience. Today, around 10,000 students study at the University, and it has approximately 2,000 staff, based in nine Academic Schools within three Colleges, and supported by a number of Professional Services. In addition, we have 600 students studying at Bangor College China and around 2400 students studying validated programmes in the UK and overseas. We have more than 150 Students’ Union Clubs and Societies which were named best in the UK at the WhatUni Student Choice Awards 2019 and Bangor regularly appears in the top 10 in several of the categories in student led awards demonstrating the affection, affinity, and sense of pride that our student experience engenders in our students.

The University’s taught portfolio programme provides significant breadth across the arts, human sciences and environmental sciences. There are 340 undergraduate modules offered through the medium of Welsh, and Bangor is recognised as the leading provider of Welsh medium education in Wales and therefore the world.

Student Experience

Student life at Bangor University is vibrant and diverse. The vast array of Students’ Union Clubs and Societies cover a range of interests, activities and sports, which means there’s something for everyone. Student membership is free, so all our students can take advantage of the extracurricular opportunities offered. Students are given help and support from the moment they arrive. Our Student Services Centre provides advice and guidance on matters from money and housing to disability support, counselling, dyslexia, study skills and local faith provision.


Bangor’s mission is for a research-led University of and for North Wales, providing transformative learning experiences and nurturing a positive impact on society regionally, nationally, and internationally (Strategy 2030).

Across the University, research and teaching are closely interlinked: almost all research academics teach, ensuring that our students benefit from the knowledge created by our research. In REF2021, 40% of our research is considered 4* or world-leading and 45% is 3* or internationally excellent. 77% of Bangor’s research was scored as 4* or 3* in the last REF in 2014. In REF2021 it has increased to 85%.

In REF2021, Bangor is 41st for the proportion of our research environment judged to be world-leading and 46th (out of 129 – excluding six single-subject institutions) in the sector for research outputs such as publications.

Our Commitment to Sustainability

Bangor University is committed to being known globally as “The Sustainable University”. Much of what we do is based on our desire to bring sustainability to life, whether through our teaching, research or public engagement. Using a holistic healthy University approach, we support our staff to realise their potential, cope with the normal stresses of life, work productively and contribute to their community. Our priorities focus on prevention and early interventions to build resilience, wellbeing for future generations, and movement, physical activity and sport.

Language and culture

Since its inception in 1884, the University has a tradition of integral links with its local community. Our identity is inextricably associated with our location, and we play a leading role in the Welsh culture and economy and in fostering the Welsh language. We are the world’s leading provider of higher education through the medium of Welsh, in terms of volume, breadth of courses and expertise, and we are the sector’s standard-bearer for Welsh Language services and support.

The University actively supports staff to learn Welsh and in using it at all levels of University work. This support will be made available to the successful candidate, if required.

Equality, Inclusivity & Diversity

The University is committed to supporting and promoting equality and diversity and to creating an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds. We therefore welcome applicants from all sections of the community regardless of sex, gender identity, ethnicity, disability, sexual orientation, trans identity, relationship status, religion or belief, caring responsibilities, or age. We promote and facilitate the use of the Welsh language through our progressive Welsh Language Policy. We comply with the Welsh Language Standards and are committed to equality of opportunity. You are welcome to apply for any job in English or Welsh and all applications submitted will be treated equally.

We are a member of Advance HE’s Athena SWAN Gender Equality charter and hold a Bronze award in recognition of our commitment to and progress towards gender equality within the University’s policies, practices, and culture. We are proud to be a Disability Confident employer.

About the area

Bangor & North Wales – “One of the best places in the world to visit”

North Wales has it all. Full of visual drama and splendour, steeped in history with a vibrant bilingual 21st Century culture. Its diverse landscape is home to everything from cultural events, outdoor activities and historic sites, to beaches, mountains and lakes. North Wales can also boast a wide range of theatrical and musical venues and offers a diversity of unique shops and well provisioned towns that makes it a desirable shopping destination with large city shopping and cultural experiences around an hour’s drive away. There is a thriving local food scene with countless independent restaurants and pubs serving tourists and locals alike and it is also home to one of the Top 10 Beach Bars in the World, The Tŷ Coch Inn in Porthdinllaen.

Many people in this friendly and welcoming part of the world speak Welsh as a first language. Indeed, the language thrives throughout the region: newsagents stock Welsh and English-medium newspapers and magazines, whilst everything from road signs to local radio stations are bilingual.
So many great things make North Wales the perfect place to live, raise a family, enrich your life and keep you busy in your spare time! It was recently voted the 4th best region to visit in the world by Lonely Planet. It is also home to three UNESCO World Heritage Sites – the slate landscape of northwest Wales, the castles and town walls of King Edward I and Pontcysyllte aqueduct and canal.

Snowdonia National Park

The Snowdonia National Park is a region in northwest Wales of mountains, lakes and ancient woodland. The park’s historic Snowdon Mountain Railway climbs to the summit of Wales’s highest mountain, Yr Wyddfa (Snowdon), offering views across the sea to Ireland as well as 14 other mountains above 3,000ft. The park is also home to an extensive network of trails, over 100 lakes and countless craggy peaks, wild moorland, beautiful beaches and ancient forests.

North Wales has a growing reputation as being the adventure capital of the UK for its diversity of activities. Underground, on ground or above ground, every day can be an adventure when you live in North Wales.

An abandoned quarry, once the world’s largest, turned into the world’s fastest zip zone is not far from the world’s first man-made surf lagoon delivering consistent two metre waves. You can scale to Britain’s lowest point, deep beneath the mountains of Snowdonia or indulge in countless activities that make the most of the surroundings including climbing, walking, mountain biking, surfing, sailing and just about any other land, air or waterborne activity you are interested in.


Bangor is a small but lively city due to its Cathedral that has ancient roots that can be traced back to the 6th century. Bangor has lots of leisure facilities including pool and a pier where you can enjoy a favourite local treat of tea and fresh scones. Along what’s reputed to be Wales’s longest High Street you’ll find a wide-range of supermarkets, food shops, high street chains, cafes, bars and restaurants.

Most of the University buildings are within walking distance of the city centre. The University’s Pontio centre is a social hub as well as an internationally significant centre for learning, innovation and the performing arts. In addition to being a home for our Students’ Union, it includes a cinema, theatre, lecture theatres, exhibition spaces, bar and café.

Bangor has excellent travel links and is within easy reach of major international airports at Manchester and Liverpool. There is a direct train service to London taking about 3 hours and a ferry service from nearby Holyhead that can reach Dublin in a similar time.

School Classification and Performance

All schools in North Wales are classified as being either Welsh-medium, English-medium or bilingual, and the exact nature of the education provided in each individual school depends on a number of locally determined factors.

However, if a child attends a Welsh-medium school (where a broad range of subjects and disciplines are taught in Welsh), his / her English skills will also be developed in specifically timetabled English lessons and by experiencing some other aspects of the curriculum in English.

Likewise, children who attend English-medium or bilingual schools are also given the opportunity to learn Welsh.

Under the Welsh system schools are placed into one of four colour-coded categories to show how much support they need with rankings of green (excellent), yellow (effective), amber (in need of improvement) and red (failing). For more information on individual primary and secondary school ratings visit ‘My Local School’.

There are many advantages to rural schools that should not be overlooked when considering your child’s education. Rural schools typically have far smaller class sizes than inner city schools and can be a lot safer. Children are more inclined to feel like they belong in a community-enriched environment and teachers can implement good teaching practices effectively. Research has shown that children in smaller schools are academically more successful, have better exam results, study more challenging subjects and participate in more extra-curricular activities.

Living and Working at Bangor University

Bangor and its surrounding area are an outstanding place to work and provide an amazing place to live. But we recognise that more flexible working arrangements mean that staff today look at alternatives. The A55 North Wales Expressway put the city of Chester within a one hour commute and provides an excellent link to England and the wider motorway network – it is also a stunning coastal drive.

The roles

Director of Campaigns and Brand Marketing / Cyfarwyddwr Ymgyrchoedd a Marchnata Brand (AQ1725)

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Purpose of the job

The Director of Campaigns and Brand Marketing role is a critical post within the Directorate of Marketing, Communications and Recruitment. It sits at the heart of the Directorate and is an intersection between the other Departments within the Directorate. The postholder leads on brand, corporate identity and all marketing campaigns related to brand building, UK and International recruitment. The post provides an opportunity to have a direct impact on how the University is seen and perceived across all of its markets.

Main Duties and Responsibilities

Strategic Leadership

  • To strategically lead all University marketing campaigns including those related to brand, UK and International recruitment.
  • To be the strategic lead for the University brand messaging and corporate identity.
  • To lead on working with the Directors of UK and International Recruitment to develop marketing assets and campaigns to underpin their areas.
  • To be an active member of the Directorate Senior Management Team, taking responsibility for leading on projects as assigned by the Chief Marketing Officer.
  • To set, manage and deliver against KPI’s for all areas of responsibility.


  • To line manage the brand marketing team.
  • To operationally manage assigned aspects of the work of the Student Recruitment Marketing team and International Marketing operations.
  • To work closely with the communications team to ensure effective sharing of information and maximising the impact of each other’s work.
  • To manage the sharing of information and content via the website, working closely with the Web Manager.
  • To manage contracts and relationships with critical agencies including advertising and design agencies.
  • To produce and deliver against annual campaign plans with measurable KPI’s.
  • To be active in staying in touch with the external market and the behaviour of competitors.
  • To manage budgets as assigned.
  • To sit on the Recruitment and Admissions Strategy Group.

Brand Marketing

  • To lead the ongoing development of the University brand and corporate identity.
  • To have strategic oversight of the deployment of the brand across the University, ensuring the appropriate facilities are provided.
  • To be the key advisor to staff on how to use the brand.
  • To strategically lead on identifying brand profile raising opportunities and effectively exploit these.
  • To strategically lead on University representation at critical shows and events including, the Urdd, National Eisteddfod and Royal Welsh Show.


  • To strategically integrate brand building and recruitment campaigns to maximise impact and return on investment.
  • To take the creative lead on setting the design language and content for all aspects of campaigns including equipment, literature, website and advertising.
  • To work closely with, support and operationally manage recruitment campaigns delivered by the UK Recruitment Marketing team.
  • In all aspects of campaign development to be data led, including setting measurable KPIs and producing end of campaign reports on impact and effectiveness.
  • To lead on the integration of organic social media (managed by the Communications and Recruitment teams) with paid for social media campaigns.
  • To lead on the development and delivery of key publications, including those related to student recruitment.
  • To lead, develop and deliver award winning marketing campaigns.
  • To lead on the design and management of internal awareness raising compaigns such as 25 by 25.

Other Duties and Responsibilities

  • The post holder will be expected to participate in performance review and developmental activities.
  • The post holder will be expected to comply with the University equal opportunities policies, Dignity at Work and Study Policy and the University’s Welsh Language Policy and the Welsh Language Standards.
  • The post holder has a general and legal duty of care in relation to health, safety and wellbeing and must take all reasonable steps to ensure a safe and healthy working environment for him/her self and for other members of staff, students and visitors affected by his/her actions or inactions. The post holder is also required to comply with all applicable health and safety policies, procedures and risk assessments.
  • The post holder must comply with relevant legal and financial policies and procedures and be aware of their responsibilities in terms of the legal requirements of their posts.





  • Educated to degree level or equivalent in a related subject, or have significant technical experience in directly related fields.
  • Evidence of continuing professional development in directly related fields.
  • Postgraduate qualification, or significant relevant experience in a similar complex role.


  • Membership of a relevant professional body.



  • Significant experience of the development of strategic campaigns and plans in the areas of brand marketing and student recruitment.
  • Significant experience of using data to inform planning and of setting and effectively delivering against measurable KPI’s.
  • Significant experience of being the senior advisor to executive management on all of the areas that fall under your remit.
  • A proven track record of designing sector leading, impactful campaigns which met or exceeded targets.
  • A proven track record of developing and effectively managing brand and corporate identity within a large a complex organisation.
  • Significant experience of managing brands and campaigns within the higher education sector.


  • Experience of managing multi agency contracts related to advertising.
  • Experience of designing and delivering award winning campaigns.



  • Highly creative with the ability to innovate in the areas of design, content and delivery channels.
  • Ability to use data to target and prioritise and ability to use data to evidence performance.
  • Able to present and persuade internally and externally.
  • Ability to develop and manage complex internal relationships.
  • Ability to network across the higher education sector.
  • Self-motivated and resilient.
  • Exceptional people skills, able to build and manage a strong and motivated team.


  • Evidence of sector leading creative developments.



  • The ability to communicate through the medium of Welsh is desirable for this role.


The University is committed to supporting and promoting equality and diversity and to creating an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds.  We strive to develop a workforce from all sections of the community regardless of sex, gender identity, ethnicity, disability, sexual orientation, trans identity, relationship status, religion or belief, caring responsibilities, or age. We promote and facilitate the use of the Welsh language through our progressive Welsh Language Policy. We comply with the Welsh Language Standards and are committed to equality of opportunity. You are welcome to apply for any job in English or Welsh and all applications submitted will be treated equally.

We are a member of Advance HE’s Athena SWAN Gender Equality charter and hold a Bronze award in recognition of our commitment to and progress towards gender equality within the University’s policies, practices, and culture. We are proud to be a Disability Confident employer.

All members of staff have a duty to ensure their actions are in line with the overall environmental aims of the University and minimise their environmental impact.

All offers are made subject to proof of eligibility to work in the UK and receipt of satisfactory references.

All candidates must meet the requirements of UK ‘right to work’ requirements *** If you require Home Office permission to work in the UK, or need to switch your visa status in order to take this job  we recommend you use the following link to information about the routes into employment and to check eligibility requirements:

Please note that we are unable to employ anyone who does not have the right to live and work in the UK legally.   When applying for this post you will be required to explain the basis upon which you believe you will be able to live and work in the UK legally on the commencement date of the role should your application be successful.

Please note that, in the event of applications being received from candidates on the University’s Redeployment Register with a reasonable skills match to the post specification, these applicants will be given prior consideration.

Dep Dir of International Recruitment & Mobility/Dirprwy Gyfarwyddwr Recriwtio a Symudedd Rhyngwladol (AQ1727)

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Post: Deputy Director International of Recruitment & Mobility
Grade: Grade 9
Reports to: Director International Operations and Admissions

The key purpose of this post is to lead the University’s international student recruitment and mobility efforts at undergraduate and postgraduate levels working as part of the International Office and driving a key business function within the institution.

This post will manage the institution’s International Recruitment and mobility teams and be responsible for increasing the number of international students recruited to the university in line with institutional targets and also increasing the number and range of students engaged in international mobility actives across the institution. The role will lead on delivery of marketing and recruitment activity to address international strategic objectives, and specifically, meet ambitious targets. This post will lead on the development of partnerships with key agents, sponsors, schools, and partner institutions within the region and be responsible for the development of regional strategies. The post holder will lead in raising the profile of Bangor in the region and in delivering wider internationalisation activity.

The role requires a confident, self-motivated, enthusiastic and target driven individual who can take appropriate initiative and who will lead on the growth in international student recruitment and support the institutional aim of increasing students engaged in both inbound and outbound mobility. A significant focus will be placed on developing effective business-to-business relationships and implementing a process of continual improvement around processes and systems. A focus will also be placed on project work, developing new initiatives requiring personal self-motivation, strong leadership skills, creativity, and initiative. The post holder will be an organised individual who will assume responsibility for the Bangor university international recruitment teams and the student mobility operations within the institution. The individual will be responsible for managing and developing teams that have responsibility for key recruitment verticals and both inbound and outbound student mobility and study abroad engagements. The individual will be responsible for engaging with key stakeholders inside and outside the institution. The individual will be familiar with coaching, training and developing high performance sales staff ideally within the higher education setting or similar. The successful individual will perform well under pressure and be experienced in managing and delivering to targets and agreed KPI’s.

The successful candidate will be a team player and will be expected to work closely with all members of the International Office, and to develop positive working relationships with staff from Academic Schools and other central University services. Significant overseas travel to meet partner institutions, agents, sponsors, and ministries of education, and to attend recruitment events such as education fairs and student interviews will be an important aspect of this post. The successful candidate will be expected to manage several teams, manage an extensive budget, and meet targets and will be responsible for the success of recruitment and partnership development along with the growth of both inbound and outbound mobility and study abroad activities across the institution.

Main duties and responsibilities:

  • Develop and manage annual marketing and recruitment strategies for overseas recruitment and lead in the delivery of market entry strategies for new markets where appropriate.
  • Manage marketing activity internationally to drive objectives and contribute to the delivery of targets set by the Director International Operations and Admissions.
  • Play a leading role in the international activity of the institution – assisting and deputising for the Director of International Operations and Admissions as required
  • Responsible for managing a high performance sales team based both in the UK and overseas, including target setting, coaching, training and overall management.
  • Provide expert information and guidance to potential students and their partners about the benefits of studying at Bangor University, through attendance at exhibitions, briefing and training education agents and overseas representatives and conducting students interviews and making offers as agreed with the Director of International Operations and Admissions.
  • Planning, delivering and participating in a range of in-country recruitment activities including presentations to government and independent agencies; attendance at education fairs; undertaking student interviews; visits to secondary schools, colleges and universities; delivering agent counsellor training.
  • Provide regular reporting on performance compared to targets.
  • Leading on process development within the international office to support all activities of Bangor University with regards to international recruitment and student mobility.
  • Ensure appropriate and prompt follow up action is taken after overseas visits including follow up of enquiries, post event/analysis/written reports and analysis to support conversion and future planning.
  • Develop Innovative and creative ways to promote Bangor globally.
  • Manage large projects spanning the international operations within the institution.
  • Work closely with the Marketing and Academic Schools and Colleges to achieve an integrated, effective and targeted recruitment effort. This includes the design and delivery of promotional campaigns and communication plans targeting individual markets. This may periodically include accompanying academic staff in-country visits.
  • Work closely with the International Partnership Office acting as key contact to lead on exploring and following up on potential leads for new Pathway and Articulation partnerships. Develop strategic plans for the engagement with all overseas partners.
  • Maximise conversion by engaging and responding to enquiries from potential students, offer holders, agents, partner universities, counsellors, government agencies and sponsors and support candidates at all stages of the application process. This includes working closely with Admissions, taking appropriate actions to convert offer holders into enrolled students whilst complying at all times with UKVI regulations.
  • Ensure that recruited students meet UK Home Office’s UK Visas and Immigration regulations. Prior to authorising the release of the Confirmation of Acceptance for Study (CAS), interview candidates via skype/zoom and undertake financial checks to ensure that University requirements have been satisfied. The CAS will enable students to apply for a student visa to study at the University.
  • Manage effective communication channels with organisations such as the British Council, Embassies, Funding Bodies, Ministries of Education and other government departments / agencies in order to maintain successful recruitment channels and capitalise on opportunities to develop new channels.
  • Manage inbound visits to Bangor University from business partners, institutions and prospective students.
  • The post holder will be expected to oversee the Senior International Recruitment Officer in managing operational expenditure within their defined region and work to ensure that we are at all times promoting a mission of value for money and return on investment for the institution.
  • The post holder is required to work flexibly travelling internationally and undertaking evening and weekend work, both overseas and in the UK. There is an expectation that this post-holder will spend considerable periods of time overseas (up to 15 weeks per year, depending on governmental travel advice and guidance)
  • Undertake other duties as may be necessary, or may be determined from time to time by the Head of International Recruitment and senior management.
  • Coach and mentor colleagues, developing their capability such that each is able to contribute to the highest level.
  • This is a general guideline and not a comprehensive list of duties.

Person Specification

Education, Qualifications and Training


  • Educated to degree level.


  • Postgraduate or relevant professional qualification.



  • Ability to work lead a team to achieve or exceed common objectives or targets.
  • Demonstration of creativity and initiative to achieve mutually beneficial relationships.
  • Strong cultural sensitivity and awareness about local issues affecting international student recruitment.
  • Strong ability to communicate to a wide range of audiences both in writing and verbally.
  • Excellent organisational skills and ability to handle a varied and demanding workload.
  • Effective research, analytical and IT skills.
  • Ability to deliver effective presentations.
  • Proven ability to develop effective working relationships both internally with the immediate and extended team and externally to achieve corporate objectives.
  • Budget management.
  • Attention to detail.
  • Effective at creating an instant rapport with potential students.


  • An understanding of current issues relating to HE and education, the current international HE market and other opportunities for UK HEIs overseas.
  • Project management experience with the ability to problem solve.

Work and Relevant Experience


  • Proven experience of generating income in an international environment or in a fast- moving commercial environment.
  • Delivery of marketing projects and high quality, creative and innovative marketing solutions.Track record of successfully working on new business development projects and achieving set outcomes and targets.
  • Experience of managing relationships with international stakeholders such as recruitment agents, feeder colleges and schools, partner institutions etc Evidence of being able to resolve problems.
  • Proven experience of managing high performance sales teams based in the UK and or overseas, including setting and managing to KPI’s. Along with previous experience of delivering against targets in a commercial environment.
  • A clear and comprehensive understanding of the necessary UKVI and other regulatory requirements surrounding international student recruitment and mobility activities.


  • Experience of handling regional / country-specific marketing or sales campaigns overseas.
  • Experience of running recruitment campaigns through intermediaries like British Council, local agents, and local offline/online portals.
  • Experience of working with Academic Schools / Departments on integrated marketing and recruitment plans.
  • Experience of working with sponsor bodies.

Personal Qualities

  • Flexible approach and willingness to undertake extensive travel overseas and in the UK.
  • Alertness and ability to be thorough in all aspects of work and see projects through to completion.
  • Ability to work during weekends, public holidays and for extended hours during peak times according to the requirements of the employment contract.
  • Ability to empathise with the purpose and values of the University and to work effectively with academic staff and students.
  • Ability to work under pressure in unfamiliar surroundings.
  • Enthusiastic and driven.
  • Target driven, and capable of inspiring others both within immediate management structures and across the institution.
  • Capable of working with tact and discretion.
  • Self-motivated.
  • Creativity and initiative.



  • The ability to communicate through the medium of Welsh is desirable for this role.

Terms of appointment

Appointment Term

The posts are offered on a full-time basis as a permanent, open-ended appointment.


Director: up to £75,000

Deputy Director: up to £61,000

Hours of Work

Because of the nature of the work, the University does not specify any terms and conditions relating to hours of work within the meaning of employment legislation. Hours shall be such as are necessary to carry out satisfactorily the duties associated with the post; and on average a normal weekly commitment will mean between 36.25 and 48 hours per week.


The successful candidate will be eligible to join the Universities Superannuation Scheme (U.S.S.) if you are not already in receipt of a pension from USS and satisfy the criteria. All other terms and conditions will be in accordance with the standard terms and conditions of employment at the University for academic and academic-related staff.

Annual Leave

The period of paid annual leave will be 27 days plus 7 University customary holidays and 8 Bank/Public Holidays (or their equivalent).


Where applicable, the University offers a relocation package to support new employees who meet the eligibility criteria. The relocation package is offered as a contribution towards costs incurred, and is designed to be flexible, allowing staff to use the financial support available in the way that will be most helpful to them.

Eligibility Requirements

All offers are made subject to proof of eligibility to work in the UK and receipt of satisfactory references. All candidates must meet the requirements of UK ‘right to work’ requirements. If you require Home Office permission to work in the UK, or need to switch your visa status in order to take this job, please note that following the introduction by the Government of immigration limits on skilled workers we recommend you use the following link to information about the routes into employment and to check eligibility requirements:

Equality and Diversity

We value diversity and welcome applications from all sections of the community. Bangor University aims to provide an environment which respects and values the positive contribution of all its members so enabling them to achieve their full potential and to gain benefit and enjoyment from their involvement in the life of the University.

How to apply

Anderson Quigley is acting as an advisor to the University, an executive search process is being carried out by Anderson Quigley in addition to the public advertisements.

The closing date for applications is noon on Monday 27 March 2023.

AQ Reference: AQ1725 (Director of Campaigns & Brand Marketing), AQ1727 (Deputy Director International Recruitment & Mobility)

Applications should consist of:

  • A full CV.
  • A covering letter (maximum of three pages) outlining how you meet the essential experience criteria of the person specification.
  • Please include details of two referees in either your CV or covering letter, though please note that we will not approach your referees without your prior consent and only should you be shortlisted.

Should you wish to discuss the roles in strict confidence, please contact Carolyn Coates on, +44(0)7825 871 944 or Ed Pritchard on, +44(0)7980 817 927.