Appointment of the Transformation Director


Dear Candidate,

Thank you for your interest in the new and pivotal role of Transformation Director at South Western Ambulance Service NHS Foundation Trust (SWASFT). I am delighted that you are considering joining us and appreciate you taking the time to read this pack.

We are at an exciting point in our progression as we prepare to launch our ambitious strategy which will ensure we deliver our vision of exceptional patient care, delivered by exceptional people.

Rated as ‘Good’ by the Care Quality Commission, SWASFT have a lot to be proud of but we want to continue to empower our people to deliver services of excellence by transforming our services and systems.

As the world around us continues to change, we cannot continue to deliver services in the same way as we have done before; our population needs are changing and demand has never been higher. As part of the Executive Leadership Team, the Transformation Director will seek to build and deliver clinically sustainable, financially efficient, high quality and fully integrated programmes of work that will better serve our people and the patients, and the public we serve better.

We are eager to find an individual with a proven track record in developing and deploying Strategy and Transformation Programmes, a background in health is not required.  You will understand what it takes to identify vital best in class performance standards with defined success criteria. We want an individual with the credibility of leadership as well as the ability to build consensus and strong partnerships that will enable us to make genuine progress in improving outcomes for our people, patients and the public.

This is a critical role for us. We are excited about our future and want someone who shares in this passion and enthusiasm for the Service and can convey and inspire others with their agility and focus on innovation. We hope that you are excited by this challenge too, and as such, you will be inspired to apply.

Your sincerely,

William Warrender

About us

The Trust

SWASFT provides a range of emergency and urgent care services to the people of South West of England. We work in a way that upholds the values and pledges of the NHS Constitution and are proud to embrace innovation and actively promote best practice.

SWASFT was the first ambulance service to be authorised as an NHS Foundation Trust on 1 March 2011.

Since acquiring our former neighbouring trust, Great Western Ambulance Service (GWAS) in February 2013, our operating area now covers a fifth of England.

Our geographical area encompasses Cornwall and the Isles of Scilly, Devon, Dorset, Somerset, Wiltshire, Gloucestershire, Bristol, Bath, North and North East Somerset, and South Gloucestershire.

We deliver the Accident and Emergency (A&E) 999 ambulance service across the South West and also provide the following:

  • Hazardous Area Response Team (HART)
  • Tiverton Urgent Care Centre
  • Integrated Transport Services for the Isles of Scilly

We operate from more than 100 sites, including nearly one hundred ambulance stations, six air bases, and two emergency clinical hubs.

The Board

The Board is accountable for our vision, strategy, the way we run our services and spend money. We have a unitary made up of 14 Board Members which includes 7 Executive Directors and 7 Non-Executive Directors.

Meet the Board:

  • Chief Executive – Will Warrender
  • Trust Chairman – Tony Fox
  • Executive Directors – Tim Bishop, Jonathan James (Acting), Dr Andy Smith, Jenny Winslade, Jessica Cunningham, Amy Beet (Maternity Leave), Vikki Matthews (Interim) and Will Warrender.
  • Non-Executive Directors – Nick Cullen, Martin Holloway, Minesh Khashu, Paul Love, Gail Bragg (Deputy Chair), Venessa James (Senior Independent Director) and Tony Fox.

As a unitary board, the Non-Executive Directors and Executive Directors make decisions as a single group and share the same responsibility and liability. Our Board meet on a monthly basis on the last Thursday of every month.

To view the Board profiles, please click here.

Mission, Vision, Values & Goals

The role

Transformation Director

Job reference:

Job title: Transformation Director
Reports to: Chief Executive
Pay band: Very Senior Manager
Directorate: Chief Executive

Personal experience and expertise

The successful candidate  will have a proven track record in developing and deploying Strategy and Transformation Programmes and can demonstrate that their expertise will ensure the strategy and transformation plan:

  • Is focused, end to end and SMART
  • Sets out a five year journey with from/to articulation
  • Identifies the vital few best in class performance standards with defined success criteria
  • Demonstrates success in setting up and operating a PMO
  • Articulates a clear process for stakeholder management with associated successful outcomes
  • Challenges organisational paradigms set in long established working practices
  • Integrates digital technology with desired outcomes
  • Can clearly articulate the strategy impact on our People, Patients, Service and cost as a fundamental part of the end state
  • Develops an integrated communication plan as part of strategy and delivery of milestones
  • Able to demonstrate how they have engaged, involved and taken people through the change journey in an organization so that they are part of the solution.

Job Summary, duties and responsibilities

The Transformation Director will:

  • Take the lead role for driving the shaping and delivery of the Trust’s Strategic Transformation Programme and all other change programmes, (by developing strategic plans, driving delivery, assembling cross functional resourcing, engaging with internal and external stakeholders, managing communications and change management plans, building project plans and executing with low cost, efficiency and high adoption and success).

This will be delivered by:

  • Supporting the Chief Executive to develop the Trust Strategy and an associated Transformation Programme, working in partnership with the Trust Board, Directors and key internal and external stakeholders.
  • Shaping all other change programmes across the Trust, ensuring that they align with our Strategic objectives, have clearly stated benefits, are deliverable, conform with internal standards and recognised best practice and are set up for success.
  • Ensure the trust has an effective PMO that is fit for purpose for the tracking of all the transformation programmes and are delivered to cost, time and benefits realised.
  • Collaborating with colleagues, and internal and external stakeholders to ensure full buy-in to the transformation and change programmes from all parties.
  • Focussing on building and delivering clinically sustainable, financially efficient, high quality and fully integrated programmes of work that will better serve our people, the patients and the public we serve.
  • Analysing and benchmarking externally to identify best practice improvement opportunities, and ensure they are incorporated into future change plans
  • Leading new developments through planning and initiation phases, ensuring fit to the strategy, clearly stating benefits and setting the programme for success.
  • Driving successful delivery of the implementation of all change throughout the Trust, by assembling cross functional resourcing, deploying appropriate governance structures, resolving issues and mitigating risk, employing best change management practice to ensure high adoption.
  • Leading a communication framework to ensure that all parties travel the change journey together.
  • Leading the communication plan associated with the Transformation and Change Programmes.
  • Ensuring a programme of audit work that provides appropriate rigour and assurance around project management standards and the delivery of Trust Transformation and change programmes.
  • Evaluating and risk-assessing emerging service options in the context of our transformation plan.
  • Identifying opportunities to engage with other NHS partners and commercial sector organisations to support our Trust and its role in the wider health economy.
  • Contributing to the strategic leadership, quality improvement and cultural development of the organisation.
  • Contributing to and supporting the Trust in developing and promoting the Trust’s vision, values, aims and successful delivery of the strategic objectives.
  • Supporting the Trust in accordance with its values and objectives, policies and procedures and governance frameworks, and ensure that all activities are directed towards the achievement of these.
  • Advising on future development opportunities and assisting board members with understanding changes in the NHS and provider landscape.
  • Leading effective collaborative working with external stakeholders (health and social care) within the system to ensure coherence in strategic and service improvement planning across the population of the South West.
  • Contributing to the overall development of the Trust, identifying present and future opportunities, threats and risks in the external environment.
  • Using market research, networks and strategic alliances, scan the horizon and forward plan to identify business opportunities arising from national and local policy changes, ensuring that we are in the best possible position to respond.

Additional Information


Ensure that all decisions and arrangements made in relation to any aspect of the post accord with the Trust’s standing financial instructions, operational, health & safety and training instructions and other relevant policies and procedures.


The Director of Transformation will be required to establish close and effective working relationships with the Chief Executive; other Executive Directors; the Chairman and Non-Executive Directors; and senior leadership team.

They will need to understand the key stakeholders of the Trust and ensure that they are regularly and routinely engaged through the Trust infrastructure.


To view the structure chart, please click here.

Standard role requirements

Health and Safety

  • To take reasonable care for own health and safety and that of others who may be affected by the postholder’s actions at work.

No smoking policy

  • The buildings, grounds and car parks owned or managed by the Trust are smoke-free zones and smoking is not permitted whilst on NHS/Trust premises; attending external meetings on behalf of the Trust; wearing NHS/Trust-identifiable clothing or other markings, or whilst in NHS/Trust vehicles.


  • To develop and implement robust systems for risk management across the areas of responsibility of the post. To be responsible and accountable for risk in these areas.
  • To be personally responsible for not undertaking any task or action which would knowingly cause risk to self, others, or to the Trust.
  • As far as is reasonably practicable, to prevent other people from undertaking tasks or actions which would knowingly cause risks to themselves, others, or to the Trust.
  • To identify and report actual or potential hazards/risks in the work environment in accordance with Trust policies.
  • To participate in briefing/training sessions and carry out any agreed control measures and duties as instructed.
  • Take immediate action to minimise risks where it is reasonably practicable to do so.

Records management, confidentiality and security of information

  • To adhere to Trust policies and procedures as directed in training and guidelines and as advised by relevant colleagues (including designated Local Records Manager) in relation to creating records and handling information. Undertake action as required to implement and comply with these policies and procedures.  To report any non-compliance.
  • To maintain confidentiality in relation to personal data held for colleagues and patients, ensuring it is processed lawfully; for no purpose other than for which it was obtained; is relevant to that purpose; is retained for no longer than is necessary; is processed in accordance with the rights of the subject to access and accuracy; and is protected from accidental loss or damage in accordance with the requirements of the Data Protection Act 1998, and records management guidance.
  • To maintain confidentiality of patient-identifiable personal data using a non-identifiable alternative, where practicable, and limiting access on a strictly need to know basis in accordance with the responsibilities of the Trust’s Caldicott Guardian.

Infection control

  • Responsible for ensuring the effective implementation and monitoring of infection prevention and control in all areas within his/her area of responsibility to ensure continued compliance of the Trust with the Health Act 2006, Health and Social Care Act 2008 and any future Acts of Parliament regarding infection prevention and control. Adhere to the Infection Prevention and Control policy at all times, providing clear leadership and promotion of responsible attitudes towards infection prevention and control.
  • Responsible for infection prevention and control within his/her area of responsibility, ensuring the effective implementation and monitoring of infection prevention and control under his/her control. Ensure infection prevention and control audits are undertaken in their area of responsibility, as requested by the Director with responsibility for infection prevention and control.
  • To ensure that relevant staff, contractors and other persons whose normal duties are directly or indirectly concerned with patient care receive suitable and sufficient training, information and supervision on the measures required to prevent and control risks of infection, so far as reasonably practicable.
  • Alcohol handrub must be carried at all times whilst in uniform; good hand hygiene must be maintained.
  • Responsible for including infection prevention and control within the managerial job descriptions and appraisals of all managers under his/her control.

Patient and public involvement

  • To be aware of responsibilities under sections 7 and 11 of the Health and Social Care Act 2001 to involve patients and the public in the ongoing planning, development and delivery of health services, and to involve patients in their own care, as far as is reasonably practicable.



Education and qualifications

  • Relevant degree, or equivalent
  • Programme and Project Management qualified
  • Evidence of CPD
  • Masters Degree (desirable)

Previous experience (paid/unpaid relevant to job)

  • A proven track record in developing and deploying Strategy and Transformation Programmes, demonstrates success in setting up and operating PMO
  • Challenges organisational paradigms set in long established working practices
  • Able to demonstrate how they have engaged, involved and taken people through the change journey in an organisation so that they are part of the solution
  • Private sector commercial experience (desirable)

Skills, knowledge, ability

  • Exceptional communication, engagement and influencing skills
  • Ability to handle highly complex and sensitive information
  • Influencing, negotiating, communication and presentation skills
  • Strong analytic and critical reasoning skills and is capable of effective problem solving
  • Strategic vision and ability to translate this into clear direction
  • Ability to present complex information clearly to diverse audiences
  • Excellent interpersonal skills across all media and communication
  • Can evidence innovative style and encourage strategic thinking
  • Computer literate

Aptitude and personal characteristics 

  • Demonstrate a commitment and recognition to the core values and beliefs of an employee of the NHS
  • Able to deliver on the NHS constitutional patient pledges and rights
  • Committed to high-quality patient care and patient experience
  • Respectful to and able to promote equality in opportunity, employment and service delivery
  • Committed to continuous professional development and personal growth
  • Able to ensure care of own health and wellbeing to promote improvements to physical and emotional wellbeing
  • Able to work within the Trust’s attendance targets
  • Ability to perform the requirements of the post to an acceptable standard
  • Committed to the values-based principles of high quality patient care to include; compassion; care; competence; communication; courage and commitment in all aspects of service delivery
  • Integrity and corporacy
  • Internalise and actively exemplify corporate objectives and philosophy
  • Able to manage a high workload and competing priorities
  • ‘Can do’ approach with service need always at the forefront
  • Is credible to internal and external stakeholders
  • Emotionally robust in dealing with difficult issues
  • Calm, resilient, tenacious and focused under pressure
  • Ability to interact with people from varying cultural backgrounds and social environments
  • Able to develop effective working relationships with colleagues and the public
  • Committed to the promotion of equality and value diversity and is a role model for openness and inclusion
  • Encourages innovative thinking in others
  • Work within the level of sick absence as set out in Trust Policy

Terms of appointment

This post is offered on a full-time basis.

A competitive salary will be agreed with the successful candidate based on their skills and experience.

29 days holiday plus an NHS pension are also included in the package.

How to Apply

Anderson Quigley is acting as an advisor to SWASFT. An executive search process is being carried out by Anderson Quigley in addition to the public advertisement.

Should you wish to discuss this role in strict confidence, please contact Helene Usherwood on +44(0)7719 322 669.

The closing date for applications is noon on Friday 20th November 2020.

Preliminary interviews with Anderson Quigley are to be held via video call on Friday 27th, Monday 30th November, and Tuesday 01st December.

If shortlisted, final panel interviews are currently due to be held face to face at SWASFT head office on 15th December. This is subject to confirmation closer to the time. 

Applications should consist of:

  • A full CV;
  • A covering letter (maximum of 2 pages) setting out your interest in the role and details of how you match the experience criteria of the person specification;
  • Please include the names and addresses of two referees and confirmation of your current salary. Referees will not be approached until the final stages and not without prior permission from candidates;
  • Please complete and return the following Fit and Proper Person Declaration to; and
  • As part of your application, please complete an online Equal Opportunity Monitoring Form by clicking here.

Completed applications should be uploaded at using the reference AQ1027

Closing date: Noon on Friday 20th November
Longlisting: Wednesday 25th November
Preliminary interviews with AQ: Friday 27th November – Wednesday 2nd December
Shortlisting: Monday 7th December
Panel Interviews/Stakeholder meetings: 15th December