Thank you for your interest in joining the LSBU Group and for taking the time to read this recruitment microsite. I joined London South Bank University (LSBU) in 2018 and my role as Chief Customer Officer is a member of the Group Executive. I really value and enjoy working at LSBU because our mission aligns so strongly with my own personal values and I am always impressed with the commitment demonstrated by my colleagues in all areas of the Group, to do their very best for our students.
The LSBU Group is always focusing on delivering high quality, applied education, we have made significant progress in relation to student satisfaction and teaching quality. All of this good work has ensured that our students graduate not just with professional and technical knowledge relevant to today’s employers, but with the skills and experience of how to apply that expertise in the workplace. LSBU is a leading university for graduate starting salaries. We are a recognised leader in employer sponsored study with 2000 higher and degree apprentices alongside 5000 students supported by employers.
The LSBU Group embarked on an ambitious 5-year strategy in 2020 to transform the way our students learn and how we deliver education to our students.
Marketing, recruitment and communications are highly critical services within the group, and our five- year strategy sets out clear ambitions for both domestic and international student number growth, which must be underpinned by a strong institutional reputation and a clear, compelling and well-presented portfolio offer. In addition, we are ambitious to deliver an excellent student experience from application to enrolment, and to leverage digital technologies and specifically CRM to empower and optimise the applicant experience.
Marketing, Recruitment and Communications services are currently organised as three separate business units, working across LSBU university and South Bank Colleges. There is a need to create greater cohesion across these service areas and to develop and land the new, integrated department organisation model to improve service delivery, effectiveness, business impact and stakeholder relations.
At LSBU, we know that our diverse staff are our biggest strength. We’re fostering a culture where everyone can be their authentic selves. Where they can thrive as high-performing individuals in an educational Group proud of where and who we are and the communities we’re in. The leadership team of the LSBU Group firmly stand united against racism and in solidarity with the Black Lives Matter movement. We want all our staff to be happy, healthy and productive.
In this site, you will find more information about the role of Group Director of Marketing, Recruitment & Communications and more information about the LSBU Group. I hope this information gives you an understanding of the role and how we operate as a family of education providers.
I encourage you to find out more about why you should join us and I look forward to meeting you during the process and seeing what you will bring to the LSBU family.
Founded in 1892 as the Borough Polytechnic Institute to “promote the industrial skill, general knowledge, health and wellbeing of young men and women belonging to the poorer classes”, the University’s mission has remained largely the same ever since: to provide professional opportunities to all who seek them. In 1970 the Institute merged with four other colleges to become South Bank Polytechnic. In 1992 after being awarded University status, the name changed again to South Bank University, before finally becoming London South Bank University in 2003. In 2019, South Bank Colleges was created, which together with South Bank Academies and South Bank Innovation, forms the LSBU Family of Educational Providers. The Group has a diverse, multicultural population of around 18,500 London based university students, plus around 6,500 transnational students, 7,000 college students and 1,100 academy students. Over half of the university students identify as BME, more than half come from deprived neighbourhoods, over 60% are mature students and 9% are international.
The University has a long history of providing employer-sponsored degrees with over a third of students studying on courses sponsored by their employers. As a result, the university has invested in its delivery of new Higher and Degree Apprenticeships. In addition to creating a dedicated team, the University has invested in a brand new apprenticeship hub (the Passmore Centre) for our employer-facing offer. Enterprise and business collaboration is central to the University’s work and in 2016 LSBU was named Entrepreneurial University of the Year at the Times Higher Education awards. In 2018 the University’s hub for entrepreneurial activity, The Clarence Centre for Enterprise and Innovation, was ranked in the top 15 worldwide of university-run business incubators.
The four pillars of the 2025 Group Strategy are Access to Opportunity, Student Success, Real World Impact and Fit for the Future. These pillars articulate what is at the heart of what the LSBU Group is trying to achieve. Success against the strategy will be judged against these four pillars. What joins these pillars is the overarching offer of delivering: Social mobility; A student experience designed around our students; Professional and technical education; Impact through insight; Strength from diversity; and Engagement with place.
The University has eight schools of study each led by a dedicated Dean. These are:
School of Arts & Creative Industries
School of Built Environment & Architecture
School of Applied Science
LSBU Business School
School of Law & Social Science
School Allied and Community Health and Social Care
School of Nursing & Midwifery
The running and administration of the Group is carried out by a number of Professional Service Groups including: Estates & Academic Environment; Executive Office; Finance; Global; Marketing, Admissions & Communications; People and Organisation; Research, Enterprise & Innovation; Student Services; and Academic Related Resources.
Situated close to Waterloo and London Bridge stations, London South Bank University’s main campus is located at Elephant and Castle in historic Southwark, only minutes away from central London and within short walking distance of the arts centres on the South Bank. The University also has a campus in Havering, which services our NHS partners in Essex. In 2021, Croydon campus opened, providing a Health focus for an additional 1,500 students. South Bank College has sites in Clapham and Brixton, and is developing a new technical college in Vauxhall, and our academies are based in Southwark and Lambeth.
The Student Journey Directorate is committed to providing a seamless and excellent student experience which support students through every stage of their journey from applicant to alum, by delivering coordinated marketing of offerings in line with student profiles, converting prospects to students, providing excellent administration and customer service, delivering tailored and proactive support which meets individual student needs, driving service transformation through the innovative use of technologies, and building sustainable relationships post- graduation to ensure that graduates become life-long supporters and advocates.
Collectively, our leaders work together to:
Role title: Group Director of Marketing, Recruitment & Communications
Job reference: AQ1403
This is a newly expanded role which is part of a suite of broader organisation changes taking place across the LSBU Group and specifically within the Student Journey Directorate. Marketing, recruitment and communications are highly critical services within the group, and our five- year strategy sets out clear ambitions for both domestic and international student number growth, which must be underpinned by a strong institutional reputation and a clear, compelling and well-presented portfolio offer. In addition, we are ambitious to deliver an excellent student experience from application to enrolment, and to leverage digital technologies and specifically CRM to empower and optimise the applicant experience.
Marketing, Recruitment and Communications services are currently organised as three separate business units, working across LSBU university and South Bank Colleges. There is a need to create greater cohesion across these service areas and to develop and land the new, integrated department organisation model to improve service delivery, effectiveness, business impact and stakeholder relations. The postholder will be required to lead significant change in these areas, including implementing a new organisation model, leading on new ways of working, developing a clear strategic vision for the individual service areas, improve business processes, develop skills sets within the wider department and embed new technologies to drive effectiveness.
Reporting to the Chief Customer Officer and working closely with the University Provost and the Principle of South Bank Colleges, the Director of Marketing, Recruitment and Communications will have overall responsibility for all aspects of marketing, student recruitment, internal / external communications and reputation management and their associated outcomes. They will be accountable for achieving recruitment targets and for maximising marketing investment.
This is an ideal opportunity for someone with a strong track record in higher education student marketing and recruitment, who brings highly developed leadership skills, combined with the ability to lead a compelling change agenda and get the best out of a talented and committed team.
The Director of Marketing, Recruitment and Communications is responsible for planning, developing, implementing and monitoring the group-wide marketing strategy which is integral to achieving the ambitions set out in the 2020-25 LSBU Group Corporate Strategy. The role has a particular focus on building the reputation of the group and its subsidiary institutions, growing tuition fee income from new students, developing new customer segments, widening access and participation in line with the group’s agenda for social change, and transforming the applicant experience by leveraging new technologies and ways of working.
Along with the Provost and the Pro Vice-Chancellor for Compulsory & Further Education, the Director shares accountability for new student enrolment income targets for domestic and overseas segments, and for growing the enrolment base in line with the priorities set out in the 2020-25 education strategy.
Budget accountability: c. £7m staffing and opex
Staff accountability: c. 50+
Reporting into this position are the following teams:
Experience / Knowledge
To download a copy of this Job Description and Person Specification, please click here.
To download a copy of the LSBU Group Corporate Strategy 2020–2025, please click here.
LENGTH OF APPOINTMENT
This is a permanent appointment.
DUTIES AND HOURS OF WORK
The nature of this post is such that the post-holder is expected to work such hours as are reasonably necessary in order to fulfil their duties and responsibilities. The University is operating a hybrid working model which means a mix of working on site and from home, confirmation of days worked on campus are arranged with the line manager.
The University’s academic holiday year runs from 1 August to 31 July. Annual leave entitlement for a full-time post is 30 days, in addition to statutory Bank Holidays and discretionary holiday.
EQUAL OPPORTUNITIES POLICY STATEMENT
The University is committed to equality of opportunity both as an employer and as an educational institution. The University will promote good relations among its staff and students and will create conditions that contribute to the full development and potential of all its members.
NO SMOKING POLICY
Applicants will wish to note that the University has a no smoking policy which means that smoking will not be permitted anywhere in the University buildings.
At LSBU our many international staff and students are a valued part of our vibrant and diverse community, and play a vital role in the future of the University. We welcome international applicants who have the right to work in the UK or who are eligible for sponsorship under the Skilled Worker Route (SWR).
Anderson Quigley is acting as an employment advisor to London South Bank University. An executive search process is being carried out by Anderson Quigley in addition to the public advertisement.
Should you wish to discuss the role in strict confidence, please contact our advising consultant at Anderson Quigley:
The closing date for applications is noon on Friday 13 May 2022.
Applications should consist of:
Completed applications should be uploaded at www.andersonquigley.com/candidates using the reference AQ1403
|Closing date:||noon on Friday 13 May|
|Longlist meeting:||Thursday 19 May|
|AQ preliminary assessment:||w/c 23 and 30 May|
|Shortlist meeting:||Monday 6 June|
|Final interviews:||w/c 13 June (on campus)|