Appointment of the Interim Director of Fundraising Excellence and Innovation (maternity cover)

About the British Heart Foundation

The British Heart Foundation raises money to research cures and treatments to beat heartbreak from heart and circulatory diseases like heart disease, stroke, vascular dementia and their risk factors like diabetes. These diseases can happen to anyone and everyone. By funding the research that will find cures and end the heartbreak they cause, we hope to realise our vision of a world without heart and circulatory diseases.

The British Heart Foundation was founded in 1961 and is the leading independent funder of cardiovascular research in the UK with annual income in excess of £135 million, an employee base of over 4,100, supported by a further 22,000 volunteers. The lifesaving work of the BHF is primarily advanced through long-term investment in medical research with an aspiration to invest £500 million in cardiovascular research over the next five years.

Our pioneering research has helped to transform the lives of people living with heart and circulatory conditions. The landscape of heart and circulatory disease is changing. More people survive a heart attack than ever before, and that combined with an ageing population means more people are now living with heart disease and need help. The BHF will continue our fight through pioneering heart research, vital prevention and survival activity and ensuring quality care and support for everyone living with a heart condition.

Our Strategy to 2030

The British Heart Foundation is here to Beat Heartbreak Forever. Our vision is a world free from the fear of heart and circulatory disease. A world where families are not devastated by the sudden loss of a loved one. A world where every child born with a heart condition has a long and healthy life. A world where broken hearts are mended.

It’s a bold ambition, and we cannot achieve it alone. But by working towards game-changing research-driven milestones, and inspiring support from others, we believe the next ten years will see unparalleled progress. By 2030, we want to see advances across the spectrum of heart and circulatory diseases; we want to prevent these conditions from developing and we want those with existing conditions to have better, longer lives. These advances include better survival and recovery from heart disease, new and better treatments for circulatory diseases, better prevention and management of risk factors, and longer, better lives for everyone.

We fund research to save and improve lives

With the ambition of investing more than £1bn in research over the next ten years, we will…

  • Fund research into all heart and circulatory diseases and their risk factors
  • Fund research across the full spectrum from discovery science to innovation in practice
  • Attract, nurture and support the brightest minds and the best ideas
  • Make strategic investments to address unmet needs and seize new opportunities
  • Actively develop new national and international partnerships to maximise our impact
  • Use our position as a major research funder to influence the research environment
  • Measure and share the impact of the research we fund

We work with patients and the public for better health and care

With the ambition of achieving better heart and circulatory health for everyone, we will…

  • Provide information and support to help patients and the public take control of their health
  • Develop innovative products and services
  • Engage people and communities affected by heart and circulatory diseases in new ways
  • Involve people affected by heart and circulatory diseases in the work of the BHF
  • Influence government bodies, regulators, educators and industry to tackle the major heart and circulatory health and care challenges

We grow support and income

So we can continue our life saving work at the pace that’s required, we will…

  • Reinforce the urgency of our cause and inspire more people to support us
  • Provide new and compelling opportunities for more people to be more actively involved
  • Deepen engagement with all of our supporters
  • Make sure that supporting us is as easy as possible

We strive for excellence

To make the most of every pound entrusted to us, we will…

  • Ensure working and volunteering inspires a sense of purpose and connection to our cause
  • Help our people achieve their full potential
  • Be an organisation that continually learns, improves and innovates
  • Be a healthy and inclusive place to work and volunteer
  • Be a leading force for good in society

The role

Interim Director of Fundraising Excellence and Innovation (maternity cover)

Reports to:
Director of Fundraising
Responsible for: 
Head of Fundraising Innovation, Head of Fundraising Planning & Performance & Head of Fundraising Compliance

There are currently 200 staff in the Fundraising directorate. Together with our supporters, a staggering £136.4m was raised for life saving cardiovascular research in the financial year 2017-18; this includes £83.4m generously being left to the British Heart Foundation in legacies; £19.5m from regular donations through our Individual Supporters and £13.8m through Community Fundraising.

The Fundraising Excellence and Innovation Team has an ambitious aim: to transform the way we work; to drive excellence in fundraising strategy, planning, performance and innovation and to ensure we embrace and embed a supporter-first, open, honest and compliant attitude in how we work.

Overall purpose of the role:

  • To support the Fundraising Directorate in the development and delivery of the fundraising strategy, innovation, performance and planning and compliance.
  • To collaborate closely with the other Fundraising Directors to ensure the BHF Fundraising strategy is ambitious, meets the expectations of our supporters at all times, and is sector leading.
  • To manage the ongoing development and implementation of the fundraising strategy at a senior level, the leadership of a new fundraising innovation hub at the BHF and the creation of an ambitious product neutral planning function and embedding compliance and high standards across all teams.

Key tasks & responsibilities: 

Strategy and Planning

  • Collaborate with the Fundraising Leadership and Management Teams (FLT and FMT) to create ambitious yet achievable income generation strategies and plans to enable BHF to meet its long term strategic ambitions.
  • Develop and monitor delivery of a strategic implementation plan to ensure the transformation of Fundraising into a sector-leading team, capable of hitting ambitious five-year growth targets.
  • Support FLT to develop multi-year product strategies and ops plans to an aligned timeframe.
  • Lead on the creation of annual operational plans for Fundraising in collaboration with FLT and FMT Lead on Fundraising audience mapping to ensure BHF Fundraising has propositions and offers to appeal to the “heartbeat coalition” of the millions affected by heart disease.
  • Collaborate closely with the Customer Experience and Insight Teams to develop a product neutral planning hub, resulting in improved supporter journeys, longer term engagement and increased supporter value.
  • Be part of the Fundraising Leadership Team to contribute thought leadership, drive an ambitious vision and culture, provide challenge and embed accountability.


  • Lead a central innovation hub to deliver cross team innovation with an agile and responsive culture, supporting informed risk-taking.
  • Build processes to facilitate rapid innovation within product teams, bringing products to market quickly and with the appropriate consumer insight.
  • Identify gaps in the existing fundraising portfolio, and test new ways of engaging new and existing supporters.
  • With relevant teams deliver an ongoing pipeline of innovation products to appeal to a variety of BHF target audiences.
  • Collaborate across the organisation, in particular with our Customer Team, to prioritise and facilitate Fundraising innovation, ensuring the resources needed are available.
  • Design a process to ensure all innovation is measured appropriately and learnings are made and taken forward.

Budgeting and Reporting

  • Design and implement a fundraising balanced scorecard of KPIs, measuring value in a supporter centric way, to monitor progress against the new fundraising strategy.
  • Working with our Finance team, interpret and analyse complex financial information reporting to the Director of Fundraising, Executive Group and Board of Trustees.
  • Lead on the Fundraising element of the organisational operational plan, reporting progress against plans quarterly.
  • Put in place the metrics and processes to monitor progress against the plan, reporting to senior stakeholder groups such as Trustees, EG and Ops Board.
  • Lead on monthly / quarterly reporting and forecasting cycles, working with Finance and FLT to develop clear and effective dashboards.


  • Ensure all Fundraising is compliant both with sector legislation and with the BHF supporter promise.
  • Embed a “supporter first” mentality within Fundraising.
  • Foster excellent relationships across the sector and beyond to influence key policy decisions and to understand best practice.
  • Collaborate closely with support functions, particularly legal and data teams to ensure appropriate processes, monitoring and safeguards are in place.
  • Lead on compliance monitoring and reporting to Ops Board, ARC and other key stakeholder groups.
  • Develop an inspiring training programme for our fundraisers, both internal and external, ensuring our teams have the tools they need to communicate BHF’s vision, impact and case for support effectively, while adhering to all regulation.


  • Work collaboratively with colleagues to help create a highly effective Fundraising Directorate, demonstrating BHF values and behaviours, and fostering a positive working environment.
  • Deputise for the Director of Fundraising, to include public facing engagements, presence at key events, attending meetings both internal and external as necessary.

Organisational Chart

Person Specification

Knowledge, training & qualifications

Ideally, the successful candidate will bring one or more of the following:

  • A professional business, fundraising or marketing qualification.
  • An excellent understanding and knowledge of a broad range of innovative fundraising methods; and principles.
  • In depth product development and marketing knowledge.
  • Knowledge of the Fundraising regulatory environment.


  • Demonstrable track record of insight-driven innovation.
  • Leading large cross-functional teams across a range of relevant disciplines in marketing, fundraising or other relevant areas.
  • Experience of managing complex budgets with experience of interpreting and reporting on key information and results.

Skills & attributes

  • Expert strategic thinking skills, ideally as part of a senior strategic leadership role.
  • First class leadership skills and the ability to motivate and develop a diverse team of staff.
  • Strong team player, and the ability and mind-set to work with colleagues to jointly achieve organisational objectives.
  • The ambition, vision, intellectual ability and cultural nous to understand the environment in which the BHF is operating and to mould its fundraising strategy and policies accordingly.
  • A “can-do” attitude with a track record of delivery and success.
  • Ability to build relationships with people from a range of backgrounds and professions inside and outside the BHF.
  • Excellent understanding of the principles of customer care and the motivations of donors, supporters and volunteers.
  • Strategic thinker who has the ability to drive initiatives forward whilst working to tight deadlines and targets.
  • Demonstrates professionalism, honesty and integrity.

Terms of Appointment

This role is being offered as a fixed term contract for up to 9 months. Key elements of the remuneration package are as follows:

Location: British Heart Foundation, Greater London House, 180 Hampstead Road, London, NW1 7AW
Salary: Highly competitive
Working hours: This is a full-time role. The BHF would consider a part home-working arrangement for the successful candidate.
Annual leave: 30 days plus bank holidays
Equality of Opportunity at the BHF: The BHF is committed to eliminating discrimination and encouraging inclusivity amongst our workforce. Our aim is that our employees will be truly representative of all sections of society and each person feels respected and able to give of their best.

How to apply

The closing date for applications is noon, Friday 12th July; however we will be assessing applications upon receipt and reserve the right to bring forward the closing date.

Applications should consist of a comprehensive CV.

We would be grateful if you would follow the following link in order to complete an Equal Opportunities Monitoring Form. Please click here to complete form relating to the Director of Fundraising Excellence and Innovation position (AQ585).

If you would like to find out more about this exciting opportunity, would like any further information or wish to have an informal discussion about this post, please contact the advising consultant at Anderson Quigley, Rob Hilyer on +44 (0)7719 325 771.

Completed applications should be uploaded at: using the reference AQ585.