The Head of Marketing is a key appointment and will form part of the Senior Leadership Team, contributing to the strategic direction of Tower College. We operate are keen to further define and communicate what makes Tower College distinctive.

The role offers significant scope across marketing, communications and income generation, with the opportunity to develop strategy, introduce new initiatives and have a tangible impact on the school’s continued growth. It also offers a high degree of autonomy and the opportunity to shape not only our marketing approach but how the school evolves in the years ahead.

The postholder will liaise with a designated link governor, ensuring that their expertise informs discussion and decision-making at board level.

Visits

Prospective candidates are warmly invited to visit the school. This provides the best opportunity to gain a full understanding of our ethos and to experience first-hand the distinctive character of Tower College.

Job Description

Job Title Head of Marketing
Reports to Principal
Responsible for Marketing, communications, brand development, admissions marketing, and income generation initiatives
Location Tower College, Rainhill, Merseyside

Purpose of the Role

The Head of Marketing is a senior leadership position responsible for developing and delivering a strategic marketing and communications strategy  that strengthens Tower College’s market position, increases pupil recruitment, enhances brand awareness, and supports the school’s long-term growth.

As a member of the Senior Leadership Team (SLT), the postholder will contribute to whole-school strategy, ensuring that marketing aligns with the school’s ethos, values, and development priorities.

Key Responsibilities

Strategic Leadership

• Develop and implement a comprehensive marketing and communications strategy aligned with the school’s vision and growth objectives.
• Contribute to strategic planning as a member of the Senior Leadership Team.
• Identify opportunities to strengthen the school’s market position within the independent sector.
• Provide regular reporting and analysis to the Principal and Governors on marketing performance and return on investment.

Brand and Communications

• Define, articulate, and promote the unique identity and values of Tower College.
• Lead all internal and external communications, ensuring consistency of tone and messaging.
• Oversee the development of high-quality marketing materials, publications, and digital content.
• Manage the school’s website, social media channels, and digital presence.
• Ensure all communications reflect the warmth, inclusivity, and community ethos of the school.

Pupil Recruitment and Admissions Marketing

• Drive enquiries, visits, and admissions through targeted campaigns and engagement strategies.
• Work closely with admissions to optimise the customer journey from enquiry to enrolment.
• Develop and promote key transition entry points, particularly Year 6 and Year 7.
• Plan and deliver open events, tours, and recruitment activities.

Digital Marketing and Data

• Lead digital marketing strategy including SEO, email campaigns, and social media.
• Use data and analytics to inform decision-making and continuously improve campaign effectiveness.
• Monitor trends in the independent school market and competitor activity.

Events and Community Engagement

• Develop and promote events that enhance the school’s profile and community engagement.
• Support initiatives such as the Dixie Airstream project, outdoor spaces, and potential new facilities.
• Build relationships with local organisations, partners, and media.
• Increase community use of school facilities and support income-generating activities.

Income Generation

• Working with the Principal identify and develop new revenue streams aligned with school facilities and expertise.
• Support commercial use of school assets including events, workshops, and partnerships.
• Contribute to long-term financial sustainability through innovative marketing initiatives.

Stakeholder Engagement

• Work collaboratively with staff, pupils, and parents to capture and share authentic school experiences.
• Engage with the Parents’ Forum and Staff Forum as appropriate.
• Liaise with the designated link governor to inform strategic decision-making.

Person Specification

Qualifications and Experience

Essential:

• Degree or equivalent professional qualification in marketing, communications, or related field.
• Significant experience in a senior marketing role.
• Proven track record of developing and delivering successful marketing strategies.
• Experience managing digital marketing channels and campaigns.
• Experience of data-driven decision-making and performance analysis.

Desirable:

• Experience in the education sector, preferably independent schools.
• Experience of admissions or recruitment marketing.
• Experience of income generation or commercial development.

Skills and Knowledge

Essential:

• Strong strategic thinking and planning skills
• Excellent written and verbal communication skills
• High level of digital marketing expertise
• Ability to analyse data and translate insights into action
• Strong project management and organisational skills
• Financial awareness and ability to manage budgets effectively

Desirable:

• Knowledge of the independent school market
• Understanding of brand development in an educational context

Personal Attributes

Essential:

• Dynamic, innovative, and proactive approach.
• Strong leadership and interpersonal skills.
• Ability to work collaboratively across a school community.
• High level of initiative and autonomy.
• Commitment to the ethos and values of Tower College.
• Adaptability and resilience in a developing environment.

Desirable:

• Creative thinker with a flair for storytelling.
• Passion for education and child development.

Safeguarding

Tower College is committed to safeguarding and promoting the welfare of children and young people. The successful candidate will be required to undergo an enhanced DBS check and comply with all safeguarding policies and procedures.

Additional Information

• The role offers significant scope for innovation and impact.
• Opportunity to shape the school’s marketing strategy and contribute to its future development.
• High degree of autonomy within a supportive leadership environment.