Education for Industry Group
Thank you for exploring this opportunity to become our next Associate Director of Marketing and Sales at the Education for Industry Group.
We are a pioneering education charity delivering outstanding vocational and higher education in fashion, retail, beauty, and apprenticeships. We provide a wide range of educational programmes at vocational level and at degree level to a hugely diverse student base.
Having grown at a fantastic rate, with 3,600 students, up from 700 and revenue increasing from £5m to £25m in just a few years, we are restructuring our leadership team. You will be joining a focused team as we plot our next five years of development.
Based in Central London, we are staunch advocates of inclusive education, firmly believing that everyone deserves access to opportunities, irrespective of background or circumstances. Our core mission revolves around enhancing student engagement, retention, and progression, driving us forward with unwavering dedication.
As our new Associate Director of Marketing and Sales you will lead marketing activities across the businesses which are focussed on driving measurable results to achieve our KPIs for applications, enrolment, brand awareness, digital engagement and event attendance. You will have direct line management of our Digital Manager, Applicant Services Manager, Media Manager and Brand Communications Manager. Your ability to build effective, goal driven teams focussed on outcomes is essential. With experience of marketing within a further or higher education environment, we are looking for an individual who can demonstrate agility, can cope with fast pace and can deliver tangible results in a competitive and exciting market.
We are an ambitious and fast-paced organisation, different from many more traditional educational institutions. If this opportunity excites you, we would love to hear from you. This dedicated microsite has more information about us and if you’d like to have an informal and confidential conversation about joining us, please do contact our advising consultants at Anderson Quigley, Paul Aristides or Carolyn Coates.
Home of fashion’s next generation
Education for Industry Group (EFI) is a charity that specialises in the creation and operation of industry-led specialist education & training, and its full ecosystem to deliver highly-skilled, job-ready graduates to the sectors it serves. With a mission to transform lives, careers and industry through the creation and delivery of specialist education and training.
Our brands are united by a common goal to create and deliver outstanding vocational and academic education in partnership with industry, each division operates independently while accessing centralised functions across Marketing, Finance, Operations and Student Services.
Our current brands include:

Education For Industry was established in 2024 with a clear-cut objective: to reshape lives, careers, and industries through specialised educational training. Our belief is rooted in the notion that industry-specific education fosters seamless connections between individuals and businesses, driving efficiency like no other.
With a proud alumni network exceeding 20,000 graduates across various sectors including fashion, retail, beauty, and hairdressing, we’ve been instrumental in nurturing top-tier talent. Our partnerships with esteemed brands ensure that our curriculum is enriched with real-world industry insights, enhancing the learning experience.
At Education for Industry, we are staunch advocates of inclusive education, firmly believing that everyone deserves access to opportunities, irrespective of background or circumstances. We are committed to breaking down barriers, promoting equality, and ensuring fair access for all students. Our core mission revolves around enhancing student engagement, retention, and progression, driving us forward with unwavering dedication.
Our vision
At Education for Industry, our goal is to become the world’s most coveted home of fashion and retail education and training.
Our mission
It’s our mission to pioneer innovative education and training experiences with industry that create and enhance careers, nurturing the next generation of retail talent.
Our values
Collective courage for a successful future:
Customer centric: “If it matters to our students, it matters to us”
Authentic action: “We’re authentic in our actions, words and interactions”
Resilient: “Integrity in our actions to relentlessly strive for what we are about”
Enthusiastic: “If it matters to you, make it matter to others”
View our Equal Opportunities Policy here and our Social Value Report here.
JOB DESCRIPTION
Job Title: Associate Director of Marketing and Sales
Division: Education for Industry Group (EFI)
Level: Head of Department
Accountable to: Director of Marketing & Sales
Key relationships: Marketing Team, Division Directors & Heads, SMT, all internal staff (academic and administrative staff), external agencies and retail brands
Grade: Head of Grade
Hours: Full-Time Permanent Contract
Location: Electra House – London, Moorgate EC2M 6SQ
Salary: Up to £71,000
About the organisation
EFI Group is a pioneering education charity delivering outstanding vocational and higher education in fashion, retail, beauty, and apprenticeships. We are not a traditional college. We operate at the intersection of industry and education, shaping the workforce of tomorrow through innovative, industry-led programmes that drive real career outcomes.
About the role
The EFI Group is undergoing a period of significant growth and change as a result of the acquisition of the London College of Beauty Therapy. The Marketing team (currently 16 staff) is a centralised department which supports all four divisions within the group, with all facets of marketing. Each division is driving change through the launch of multiple new deliveries, brand extensions and revenue generating business streams. You will play a crucial part in helping us achieve these ambitious growth targets, with a demonstrable track record of delivering a fully integrated marketing strategy using data driven insight to deliver on objectives.
The Associate Director of Marketing and Sales, reporting to the Director of Marketing & Sales, will be responsible for overseeing teams to deliver effective digital, social, content, offline advertising and events. You will support delivery of customer activation campaigns through the CRM (Microsoft dynamics). Marketing activities across the businesses are focussed on driving measurable results to achieve our KPIs for applications, enrolment, brand awareness, digital engagement and event attendance.
You will work within departmental marketing, sales and operational plans to maximise lead generation and ROI through opportunities across multiple online and offline channels, including PPC, SEO, social, website optimisation, OOH and TV, constantly looking for new opportunities to innovate. You will have a proven track record of successfully launching new products into the market to achieve our growth targets.
You will have direct line management of our Digital Manager, Applicant Services Manager, Media Manager and Brand Communications Manager. The ability to build effective, goal driven teams focussed on outcome is essential.
Key accountabilities
Key responsibilities
The job description should not be regarded as exclusive or exhaustive. It is intended to be a summary outline of the current areas of activity, and it may be subject to modification from time to time as necessitated by the changing needs of the EFI.
PERSON SPECIFICATION
All of the following criteria are considered essential.
Qualifications
Knowledge
Skills
Personal Characteristics
Team structure

EFI Reward & Recognition Programme
We offer a market-leading benefits programme that offers something for everyone!
Health & Wellbeing
Work-life Balance
EFI Culture
Financial Health
Personal Growth
Social Impact
Key Responsibilities – in line with all staff
Anderson Quigley is leading the executive search process on behalf of EFI.
The closing date for applications is noon on 21 July 2025. To apply, please click on the Apply Now button at the top of the page.
Applications should consist of:
Should you wish to discuss the role in strict confidence, please contact: Paul Aristides at paul.aristides@andersonquigley.com or Carolyn Coates at carolyn.coates@andersonquigley.com or +44 (0)7825 871 944.
| Closing Date | 21 July |
| Longlist Meeting | 24 July |
| Preliminary Interviews | w/c 4 August and w/c 11 August |
| Shortlist Meeting | 18 August |
| Final Panel Interviews | 4 September |